Long Term Care
Americans are living longer than ever and many people are under the impression that Medicare or Health Insurance will cover long term care health costs. Over 40% of Americans over the age of 65 will need to spend some time in a nursing home, adult day care center, or rehab facility. The risk is great er than most people realize. Long Term Care is there to protect you, your independence, and your assets. You cannot wait until you need it to buy it.
The Need For Long-Term Care Should Be Discussed
Over the past decade, most professionals have come to understand the significance of long-term care and its potential for significant negative impact on a family’s emotional and financial well-being. However, sometimes professionals are uncomfortable discussing the subject of long-term care if they do not fully understand what it is, or more specifically, how long-term care planning works. Also, professionals may not want to risk their credibility by providing inaccurate advice or recommendations on long-term care insurance or other aspects of long term care planning. Understandably, they fear it could impact the confidence and trust their client places in the professional’s current services being offered.
Top Objections to Long Term Care Insurance
- I don't need it. I'm young and healthy.
- LTC Insurance only covers nursing homes, and I want to stay in my home.
- It's too expensive and I can't afford it.
- I can't depend on it to be there when I need it.
Whatever the myths about Long Term Care may be, it's no secret that the fundamental need for Long Term Care insurance is as strong as ever. However, conviction and passion for helping your clients protect themselves and their families may not be enough if the myths underlying their objections are not exposed and addressed head on.
